Packed with great tips and real data to back them up, this report offers sound advice that can help you decrease shopping cart abandonment and increase your conversion rate.

Any one of the 20 tips could save a solid percentage point off your shopping cart abandonment rate. While it’s likely you’re already doing many of the things suggested, there are lots of them you’re probably overlooking. Below are a few:

• Offer wish lists and saved carts
• Provide estimated shipping delivery dates
• Simplify headers and navigation post-cart
• Show contact information prominently

You can download the report free, though they do require you fill out a form. Don’t worry, you can just enter dummy info and still get the download link.

The large retailers such as Amazon have so much brand equity, and have so many processes in place to automate customer service issues, that they can often get the same conversion rates without a phone number prominent on their site. Unfortunately, most retailers (99% of them) don’t have the brand equity to do that.

There are several reasons why people will actually call you:

• Ask for product information
• Ask for estimated shipping information
• Ask for recommendations
• Customer service inquiries
• To determine whether the company is legitimate

At first, you might try to simply address these issues with a more robust website. List frequently asked questions, maybe even interactive forms. Take your product information to the next level with detailed photos, description, etc. But it’s a simple fact that providing contact phone numbers increases conversions.

According to an Elastic path report, 60% of e-commerce retailers provide a contact phone number during checkout. Many online retailers report 10-20% of their business comes from phoned-in orders. In addition, simply having a phone number displayed on your website can increase conversions by simply making your website look more legitimate, increasing trust.

If you have a phone number listed on your website, make sure it is prominently displayed, especially on key pages such as the shopping cart or product detail pages where people will be more likely to have questions. If you don’t currently display a phone number on your website, I’d suggest adding a phone number prominently. Run an A/B split test to see if the conversion rate increases due to the number being displayed, and track how many phone calls you get and how many you are able to convert into customers. I think you’ll be pleasantly surprised!